Press Release – IRVINE, CA (May 29, 2019) – The Pediatric Cancer Research Foundation (PCRF) prepares to kick off the summer with its 26th Annual Western Roundup on Sunday, June 9th from 11 a.m. to 3 p.m. This fun-filled day solely devoted to celebrating and honoring pediatric oncology families from all over Southern California is PCRF’s only non-fundraising event of the year. For 26 years, this event has remained dedicated to providing children and their families with a “cancer-free” afternoon outside of the hospital walls with outdoor fun.

The event will take place at a private venue, Oak Canyon Park, and include activities such as carnival game booths, rides, reptiles and petting zoo, pony rides, fishing, arts and crafts, raffle prizes and more – free for the whole family. Entertainment will include face painters, balloon artist, country line dancing and a live music performance by Sterling Sylver Band. Lunch will be generously donated by In-N-Out Burger, a treat the kids look forward to every year thanks to In-N-Out Burger’s years of support.Western Roundup

PCRF relies on the support of community donors, underwriters and volunteer organizations to help make this day extra special. Longtime supporters include National Charity League Juniors, who support with their volunteer efforts, donating Build-a-Bears for oncology children, and with fundraising dollars raised at functions prior to the event. Other returning partners include MaxLove Project. New partner this year, Beauty Bus, will be providing complimentary beauty and grooming services for children and their caregivers to experience.

Offering Hope, Every Year

“Western Roundup is a chance for oncology families walking the same path to connect and make hope-filled memories. For individuals and corporations wanting to make a direct impact on a child’s day, this is that opportunity. Your support can be underwriting a specific cost of the event or simply sponsoring a family to attend. By supporting this event, you will be helping oncology families celebrate the mission that drives the Pediatric Cancer Research Foundation. Your gift builds memories,” commented PCRF Philanthropy Manager, Christine Farwell.

The Flight of the Doves, a special dove release ceremony, will be held at the end of the event to honor and remember loved ones who are in all stages of their journey: some who are just starting their treatment, others who are in remission and are survivors, as well as remembering those we have lost.

Admission is free and by reservation for pediatric oncology kids and their families. Please contact PCRF at (949) 859-6312 or admin@pcrf-kids.org for more information.