Cause Marketing

What is Cause Marketing?

Did you know that 91% of people say they are more likely to support a brand that donates to charity? And 75% say they will stay loyal to companies that give back? A cause marketing campaign between your business and Pediatric Cancer Research Foundation (PCRF) can take many forms: a point-of-sale campaign asking folks to round up with their purchase, a percentage back from the sale of products, a special “Pediatric Cancer Research Foundation Giving Day” in your store or website, or countless other unique, collaborative engagements. However you choose to engage, cause marketing boosts brand loyalty, engages your customers, and helps create brighter futures for kids and families facing cancer. 
 
To start brainstorming or get started, please contact Kayla Johnson at Kjohnson@pcrf-kids.org  or call us at (949) 466-9404.

Benefits of Partnering with PCRF

Partnering with PCRF is more than just a collaboration—it’s an opportunity to make a meaningful difference for children and families facing cancer while strengthening your brand and engaging your community.

  • Boost Brand Loyalty: 91% of consumers are more likely to support companies that give back, and 75% will stay loyal to brands that support important causes. Aligning with PCRF demonstrates your commitment to social good and builds trust with your audience.
  • Showcase Corporate Responsibility: Companies with strong CSR initiatives experience up to a 20% increase in revenue. Your partnership highlights your dedication to advancing research, equitable care, and survivorship programs for kids with cancer. Together, we can create brighter futures and demonstrate the power of collective impact.
  • Flexible, Customized Partnerships: We tailor our partnerships to fit your company’s values, goals, and culture, offering local and national opportunities that go beyond a single experience.

Join us in making a lasting impact through our active cause marketing campaigns! These collaborations with our corporate partners are driving groundbreaking research, advancing equitable care, and supporting survivors of childhood cancer. Discover how businesses like yours are engaging their customers, inspiring their employees, and transforming lives—all while boosting brand loyalty and community connection. 

Search