In the Shadow of a Legend – Purchase a Copy to Support PCRF Today

shadow-cropDear Friend,

We are happy to provide you with a copy of the book “In The Shadow Of A Legend” as a gift and we hope you enjoy reading about Jerry Norman, who was hired by the legendary John Wooden at UCLA and went on to become the most influential assistant coach in the history of college basketball.

Our goals in producing and selling the book is: (1) to recognize Wooden’s shadow, (2) bring attention to those shadows dedicated to unselfishly serving and supporting others, and (3) to raise money for the Pediatric Cancer Research Foundation and Mattel Children’s Hospital UCLA Cancer Research Program. One hundred percent of the money for the book will go to the Pediatric Cancer Research Foundation. John Vallely, a great UCLA star of the past who was recruited by Norman and Wooden and played on two national championship teams for the Bruins, is a member of the board of the Pediatric Cancer Research Foundation and heads the annual Dribble For The Cure events held on the campuses of UCLA and St. John’s University.

The book is dedicated to those who have labored selflessly and successfully in another person’s shadow in all phases of life, not just basketball. We want to honor the people behind the scenes, including the spouses who are often forgotten by everyone but their spouse. There is no better example of that than John Vallely’s wife, Karen. The Vallelys suffered through the terrible tragedy of losing a child from cancer, and although John’s basketball reputation put him at the forefront of his ensuing work with the Pediatric Cancer Research Foundation, he is quick to acknowledge that Karen has labored just as hard, if not harder, to becoming the driving force to help raise funds for children with this horrible disease, as well as support him through his own two battles with cancer. We know there are many more out there just like Karen and we want them to know they are appreciated.

The book, written by longtime Southern California award winning sports journalist Steve Bisheff who wrote for the Los Angeles Herald Examiner, San Diego Evening Tribune, and Orange County Register, is to provide Norman with some of the credit he is long overdue. Although Norman worked in the shadow of the man widely acknowledged as the greatest basketball coach of all time, Norman kick-started UCLA’s national recruiting agenda, the one that helped land such out-of-state greats as Lew Alcindor, Walt Hazzard, Fred Slaughter, Mike Warren, Lucius Allen, Henry Bibby and many more. He also originated and designed the famous zone-press defense that produced the Bruins’ first two national championships and devised the famous Diamond-and-One defense that stymied Houston’s Elvin Hayes in perhaps the biggest game of the Wooden Era.

“In The Shadow Of A Legend” will be sold in stores for $14.95, and along with Jerry Norman and the Vallelys, we would greatly appreciate it if you would make a $20 donation, or for whatever greater sum you might consider, JohnVallelyCropcare of the Pediatric Cancer Research Foundation. You can send the donation to Pediatric Cancer Research Foundation, 9272 Jeronimo Road, Suite 122, Irvine, CA 92618. To request additional copies of the book, please complete your donation, additional payment, and your mailing address.

Thank you and we hope you enjoy the book.
Sincerely,

Eddie Sheldrake

In the Shadow of a Legend Request Form